Established in 2012, we offer representation for film, television, commercial, youth and literary talent.
Shepherding in-house, and client developed content throughout all stages of the development process, including partnerships with producers across North America to the financing and production stage.
WHO WE ARE
Trina Allen-Abt (Partner)Trina is a founding partner of PLAY Talent Agency, one of the most successful full service talent agencies in the Southeast US and Canada. She represents client's endeavors in film, television and production in both America and abroad. She has recently led the expansion of PLAY with the opening of the office in Atlanta, GA.
With 18 years in the business Trina's clients credits and accomplishments include numerous internationally acclaimed, award winning series, miniseries, and feature films.
She has also assisted clients in the development of their own content or passion projects, shepherding them from the conceptual stage, through development and into production.
Trina is recognized by her tenacity, integrity and passion for deal making. Understanding her client's strengths and career aspirations, she works hard to forge new partnerships, and provide her clients with exciting new opportunities. She develops long lasting relationships and strives to continually nurture, guide and grow their careers.
Vickie Petronio-King (Partner)Since 1998, Vickie Petronio-King has established herself as a preeminent talent agent, while creating PLAY Management into one of the largest and most successful management companies in North America. Managing well established clients throughout the US and Canada, she has built her career on leveraging the unique talents and strengths of each actor and complimenting them with her passion, knowledge and insight into what “works”.
Vickie and her team take a total management approach to understanding the needs, goals and vision of each client, while working to guide each project and choice along that path. Her reputation has solidified relationships with top producers, directors, casting directors and agencies, which form the extensive network that Vickie has developed. This allows clients to have greater exposure on projects within North America and throughout the world. Vickie’s hard work ethic and dedication to each of her clients is underscored by her commitment to putting the right client, in the right room on the right project.
The list of leading roles and projects Vickie and her clients have worked on over the years is extensive and varied but whether it’s choosing to work on projects because of the director, the actors attached, the script or simply the challenge of the role itself, the decision is always in alignment with the goals of the client and the aspiration of continually moving their career forward.
Lena Lees-Heidt (Partner)Getting her start in the industry in 2000, Lena is a proud partner of PLAY Management in Vancouver Canada, and PLAY Talent in Atlanta, Georgia. With exceptional relationships on both sides of the border, Lena utilizes her experience and relationships to strategically elevate her client's career's, regardless of age or experience. Whether it be working alongside established, award-winning performers, or grooming developmental talent, she takes great pride and enjoyment working hands-on with artists.
She is recognized for her attention to detail, strategic approach, nurturing personality, and is always proud to be a contributing factor in her client's accomplishments.
Lena sat on the board for Women in Film and Television (Vancouver) from 2014-2016.
Although her primary focus is in talent management, Lena has applied her vast knowledge in the industry as a producer on various short films, factual based projects, and reality television. She currently has multiple fictional projects in development with her two partners at PLAY, and looks forward to expanding the company's focus and brand in the coming years.